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14 Studios down; 20 stores to go: House of Tara launches new luxury flagship retail store at the Centro Mall, Lekki

“House of Tara has been a pioneer in the industry since 1998 and has been a trailblazer in the areas of retail, distribution channel management and education. Following our passion of enabling the industry; in the next 12 months, we will expand even further, opening 20 studios around the country, providing jobs for many makeup artists and aspiring beauty reps.” House of Tara’s brand manager; Temi Akingbe said.

Customer at the new studio

by Oge Okonkwo

The Centro Mall Studio is the 14th studio for the brand which has 20 new studios planned to launch nationwide.

For more information, visit www.houseoftara.com

Bez performs

Speaking at the event, Ada Iwugo; a member of the board said “we are excited to launch our 14th Studio and we will also like to use this opportunity to announce that House of Tara would be collaborating with one of the top makeup brands in the world and those products will be available in all House of Tara retail outlets”

Customer at the new studio

Guests in attendance were treated to music by one of Nigeria’s A-list artists Bez as well as food from Chef Fregz and champagne.  The event also featured a live makeup showcase of four makeup looks achieved using House of Tara products.

Arese with the HOT lipstick named after her

Arese with the HOT lipstick named after her

Rhema Akabuogu, House of Tara’s Retail Experience Manager said “Our Strategy is to offer an array of great beauty brands, education and an exciting experience at our retail stores”.

Charles Odii, Omowunmi Akinfesi, Tara Fela Durotoye, Mai Atafo, Ada Iwugo

Bez performs

Guests included Bola Balogun, Omoni Oboli, Toke Makinwa, Eunice Efole, Tewa Onasanya, Munachi Abi, Arese Ugwu, Mai Atafo, Omowunmi Akinnifesi, Linda Ejiofor, Anna Banner and a host of others.

Chef Fregz and Mai Atafo

Industry leader in makeup and beauty, House of Tara officially launched its new luxury studio at the Centro Mall, Lekki with an exclusive VIP event at the rooftop of the Centro Mall on 23 February, 2014.

Charles Odii, Omowunmi Akinfesi, Tara Fela Durotoye, Mai Atafo, Ada Iwugo

Chef Fregz and Mai Atafo

One lucky guest was rewarded with a product named after them and a lifetime supply of that House of Tara.

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