One of Africa’s leading e-commerce site, Jumia has now launched its services in Cameroun. The launch in the West African country follows recent successful launches in Uganda and Ghana, and takes the number of countries in which the online retailer is active to nine.
Jumia has enjoyed huge success in Egypt and Nigeria and is set to extend its commendable services to Cameroun. According to McKinsey Global Institute report in 2013, Cameroun is Africa’s 13th-largest economy, with a nominal GDP of $26 billion and an economic growth rate of 4.7 per cent in 2011.
Camerounians therefore have a strong purchasing power, and are increasingly interested in consumer goods. Although internet penetration in the country is still low, it is growing largely thanks to the rise in smartphone use, meaning that now is an ideal time for online retail to establish itself.
Jumia first launched in 2012 and has already successfully brought e-commerce to Nigeria, Ivory Coast, Egypt, Morocco, Kenya, Ghana and Uganda, as well as launching a site in the United Kingdom.
With its own warehouses and delivery teams, as well as a variety of payment options including cash on delivery, credit card and mobile money, it has adapted the global megatrend for African consumers and won the trust of a large and constantly growing customer base.
Christina Hawley, Managing Director for New Countries at Jumia said: “This is another exciting step for Jumia. We are confident that Cameroonians will embrace the opportunity to shop easily and conveniently online, and are committed to maintaining our high standards of security, great value and fantastic service as we continue to expand across the continent.”