Lekan Akande, first son of famous Fuji musician, Alhaji Abass Akande popularly known as Obesere, has floated a new record label called R-Entertainment.
According to the Dublin-based young music promoter, the birth of R-Entertainment is to redefine the Nigerian music industry and set the pace for others.
Speaking recently at the unveiling of the label in Lagos, Lekan stated that having understudied the Nigerian hip-hop music industry for the last three years and done a couple of projects behind the scene for top Nigerian artistes in Dublin, he said his team is ready to add the needed value to the industry and place it more appropriately on the world map.
“I started R-Entertainment three years ago. It is about promoting music in Africa. I have been collaborating with top promoters in Dublin. I was part of the team that brought Wizkid, Davido and others from Nigeria. I just felt it is about time I come back home to add value to what we have now,” the young music entrepreneur said.
He added: “We are not going to copy anyone; we have our own standard and master plan that will change the face of the industry for good.”
Already, he has signed on two artistes; an indigenous rap artiste, Abiodun Azeez, a.k.a. Beezy and Afro-pop sensation, Akinyemi Akintoye, known as Sajan.
The two artistes are billed to hit the airwaves soon with their new promotional singles entitled Pawon and Soyoyo respectively.
While Sajan’s Soyoyo musical video had been shot in Dublin, the label is making plans for the visuals of Pawon.
Assessing the Nigerian music industry, Beezy believes that Nigerian artistes need to work on themselves and their music in order to catch up with their counterparts in Europe.
“There’s lot more we Nigerian artistes, especially the rappers need to do. We need to start thinking about the international market. Kudos to Ice Prince and a few others, but look at Sarkodie! Though he is a Ghanaian, he is much respected outside Africa because of his style and branding. That is my vision.”
Reacting to claims that he wants to take advantage of his father’s popularity to succeed in the music industry, Lekan said that he is set out to carve his own niche. “My father has done his bit; it’s now time for me to shine. I want to carve my own niche. I love doing things on my own. I love being challenged.”