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Q2: NTA is most watched TV station in Nigeria – GeoPoll

Published on July 8, 2015 by   ·   No Comments

NTA had the highest ratings during Q2 in prime time

Using the daily data collected through GeoPoll’s Media Measurement Service, GeoPoll has analyzed the top TV stations in Nigeria for Q2, April 1st – June 30th. We examined both ratings* and share** for the top stations in Nigeria. The below chart shows the average ratings for the top 10 stations during the peak hours, from 19:00 to 21:30.

NTA had the highest ratings during Q2 in prime time

NTA had the highest ratings during Q2 in prime time

As displayed in this chart, NTA had the highest ratings during Q2 in prime time. NTA maintained sustained high ratings during this time, while AIT experienced a smaller peak during its airing of the news at 20:00 and 20:30. Nigeria boasts numerous TV stations that are organized by state which results in the high rating for “other” stations in the above chart. These “other” stations can be analyzed in more detail with GeoPoll’s full dataset.

GeoPoll also examined average share from April to June 2015. GeoPoll found that NTA had the highest share in Q2, capturing on average 21.2% of the audience. AIT and Channels TV rank second and third with 17.9% and 11.9% respectively.

TV ratings2 copy

For comparison, below is the share we observed for Q1, January to March 2015. In Q2, Channels TV lost some audience share, going from 14.0% in Q1 to 11.9% in Q2.

For more insights from GeoPoll’s Media Measurement Service, keep checking the GeoPoll blog, or contact us to subscribe to our daily media data.

TV ratings copy

*Rating is the proportion watching a station out of the total sample at that time, multiplied by 100. If 50 people out of 500 surveyed watched Station X, the rating for Station X would be (50/500)*100) = 10. In Uganda, GeoPoll’s Media Measurement Panel includes a sample of over 500 respondents for every time period.

**Share is the proportion watching Station X, out of all those watching at that time. This is equal to the proportion watching a station during a given time divided by the total number watching at that time.

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Posted by on July 8, 2015, 7:40 pm. Filed under Media, National, News.
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